Natural and organic cosmetic brand, made entirely with ingredients from the Persian Gulf. The client was looking for a luxurious but simple identity that will appeal specifically to Khaleeji countries, but not exclusive. In order to create this identity I was inspired by everything I've learned while living there. From the beauty of arabic, the elegance and simplicity of their clothes, to religion and traditional arab architectural. The result is a combination of gold, graphite and white. Contrary to western mentality, white is more common in men and black for woman. I wasn't able to take part in the packaging of the beauty products but I created the identity, stationary, promotional items and online presence.