This collaboration between Refinery29 and Revlon features beauty bloggers all around the USA — from California to Kentucky — to see how locals are living their best and boldest lives via their hometown-inspired beauty looks.
With Revlon's boldness and road trip idea in mind, the Art Direction and design for this custom build layout lands on a map before accessing the content; and then dividing the content on two so the user can easily scroll between the girls, while still reading and watching their tutorials on the left hand side of the screen. Animations between screens are minimal for a clean look.
art direction & design - Isabel Castillo Guijarro
product & development - fancy pants
video production - annisa richmond