lower east side girls club

art direction & design

 

I had the incredible opportunity if of art directing and designing the Spring Fling Gala for The Lower East Side Girls Club.

The Lower Eastside Girls Club (LESGC) connects girls and young women to healthy and successful futures. Their center offers a safe haven with programs in the arts, sciences, leadership, entrepreneurship, and wellness for middle and high school girls. Programs are offered at no cost to girls and their families. With the mission of ending the cycle of local poverty by training the next generation of ethical, entrepreneurial and environmental leaders. LESGC members perceive opportunity, develop self-confidence, make the right relationship choices, grow academically, value wellness, and have the ability to enter college or the workforce as fully prepared and connected adults.

The gala took place at Jing Fong in Chinatown so the theme evolves around the idea of the use of gold, and over saturation of glitter. Combined with roses everywhere because is spring and beautifully photogtaphes images of the girls. 

 

 
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Creative direction - piera gelardi

art direction & design - Isabel Castillo Guijarro

photo - erin yamagata & cassidy turne

 

new york 2018