$200 vs. $20 Jeans

refinery29

 

Infographic done at Refinery29 about how, why and what are the factors that cause the difference in jeans prices. Picked up by Daily Mail and featured in Good Morning America

This is the perfect example of the advantage of not being just a designer or just an illustrator. Infographics can become very intricate and designed focused but in this case, we took a completely opposite and non-traditional approach by actually illustration each of the jeans types described on each section. Although the overall layout focuses on the visuals more than by the data, they compliment one another.

Ly Ngo, Art Direction; Isabel Castillo Guijarro, Design / Illustration.

 

New York 2015