When women were asked to select important life goals having their first child was 16th out of the 20 options provided. Yet, women have been sold a specific brand of motherhood by the media before they have had the chance to decide wether motherhood is going to be  part of their future, or what it would look like for them. Refinery29 took this survey into the road and created an amazing presentation about what women really want in relation to motherhood. The branding is ever changing, fun and utilizing brushstrokes to emphasize the personal touch of it. 


Check it out here.


Seeta Khanai, Keynote; Michelle Cortes, Product; Isabel Castillo Guijarro, Design;


new york 2017


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