The Gift Curator is Refinery29's gift guide during the holidays. The thought behind it is for it to be like a game, where you pick who you are gifting, 3 personality traits that best represent them, and you are prompted with different gifts as a result. Design focused on holiday colors such as gold and dedicated most of the time to create the perfect icon that would describe each person. Later developing a system to diferentiaty between the selected, and hover states of each icon. The user experience was thought specifically for mobile but seamlessly translating to desktop as well.
Natalia Grosner, Art Direction; Isabel Castillo Guijarro, Design & Illustration;