Founded in 1945 by Baron Marcel Bich. Bic is  known for making disposable consumer products. As a brand, they've acquire success, recognition and stability.They have no trouble with competitors, therefore I focused on rebranding Bic as THE brand, by eliminating color and simplifying aesthetics. This brings costs and contamination down while becoming simple, approachable and available to everyone.

Created for Brand Experiences at Parsons.


New York 2013

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