29rooms newsstand

refinery29

 

29Rooms is Refinery29’s immersive world of culture and creativity. This year, in collaboration with The NYC Mayor’s Office of Media and Entertainment, the R29Design team together created a “value stand” aimed at promoting NYC voter registration.

My role as Art Director was to create the visual direction of the room, including colors, typography and visual direction; as well as leading, overseeing and working closely with each of the 13 designers that collaborated in this project. Each, responsible of one items, including an ATM with 10 different stickers related to voting, 5 newspapers, 5 posters, 2 candy bars, 2 lotto cards, sodas and chip bags.

 
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  art direction: Isabel Castillo Guijarro

Design: Louisa Cannell, Isabel Castillo Guijarro, Elizabeth Coulbourn, Paola Delucca, Seeta Kanhai, Alex Marino, Hannah Minn, Tristan Offit, Vero Romero, Elliot Salazar, Janet Sung, Paula Volchok, Abbie Winters, Seung Won Chun, and Evelyn Zhang.

Photos: Evelyn Zhang.

production: eric zou

 

new york 2018