29Rooms is Refinery29's annual funhouse of style, culture and creativity. Created by global visionaries, powered by the people.
First launched in 2015, 29Rooms is where you can experience Refinery 29's imaginative spirit IRL. The exhibition is comprised of 29 unique spaces that showcase a range of creative disciplines, from poetry to painting to responsive technology. Throughout the space, we collaborate with a broad range of artists, talent, and brands to create an inclusive, interactive, and highly visual space meant to unlock visitors’ imaginations, spark dialog, and fuel self expression.
2017 theme Turn It Into Art, kicked off in September 2017, bigger than ever before. And has since toured Los Angeles, San Francisco and Chicago. Turn It Into Art is a place you can come create, play, and explore our multi-sensory playground, where we celebrate the transformative power of creativity. Where our audience can make their way through individually curated rooms that are packed with magic and brimming with inspiration.
For the first time ever, this year we also released seventeen pieces of exclusive merchandise including tees, sweatshirts, totes, hats and stationary.
PHOTO - rockie nolan
creative direction - piera gelardi
ART DIRECTION & DESIGN - Isabel Castillo Guijarro
models - Alyssa Costarelli, channing hardgrove, courtney yates, crystal anderson, joel nunez, joelle cartier, landon peoples, laura delarato, lucie fink, mi anne chan, michelle li, milana baker, nicolas bloise, paola delucca, piera gelardi, ryen williams, vero romero.
STYLED - michelle li